EVAWQ: logo design

Logo designed for peak body Ending Violence Against Women Qld.

Ending Violence Against Women Queensland (EVAWQ) is the peak state body for eradicating gender-based violence. Its members include women’s organisations working in domestic violence, sexual assault and health, from across Queensland.

EVAWQ’s steering committee approached me to develop a logo after the group came together in 2014. They wanted something that was culturally inclusive, represented the feminist framework of the coalition and its members, with a clear and easy-to-read wordmark.

The membership of EVAWQ is diverse, as is the group of people they work with and are trying to reach, so the logo had to be easily accessible in terms of meaning and legibility.

The final logo includes smaller circles of differing sizes contained within a larger circle. These smaller circles represent individual people or communities, which come in all sizes and colours but sit side by side and don’t exist in isolation. They are all part of a whole and have to work together as a whole, just as we all have to work as a whole to eliminate violence against women.

The colours used in the logo are also symbolic – purple as a widely-recognised feminist colour, green representing feminism but also the green of tropical Queensland, and the ochre shades representing the rural and outback parts of our state as well as different cultural backgrounds. 

The end result is a logo which is clear and simple but also welcoming and inclusive for people of any background.