Binks & Klein: logo design

Logo designed for Binks & Klein.

Binks and Klein is the brainchild of Ashleigh Carrington, a Brisbane-based youth worker with a heart of gold and one of the warmest smiles you’ll ever see. Ash has put her love of photography and design together with her passion for supporting people to launch Binks and Klein, a startup centred around beautiful greeting cards for all occasions (with a moniker taken from the nicknames of her kid and her dog: cuuute).

Ash wanted a logo for Binks and Klein that was classic with a slightly bohemian twist. I created the custom typeface with its exaggerated serifs and geometric shapes, with the curliques on some letters adding a sense of playfulness. The broken circle with its uneven stroke provides a contrast to the clean and classic font, and compliments the organic and natural feather icon. You can check out her work over on her insta.